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Policy Canopy



MQ Retails Commitment to Protect Forests Through Our Fabrics Choices


MQs trademark is quality and that is our way to steer towards sustainability. MQ works with quality in all our relations, in relation to our producer, our employees, our consumer and to the planet. Our goal is to create competitive fashion products with regard to people, animals and the environment that will maintain their shape and quality over time. For this reason, MQ is committed to protecting the world’s forests through our approach to procurement of fabrics.


Conservation of Ancient and Endangered Forests and Ecosystems


MQ will support approaches and systems to build a future that does not use ancient and endangered forests in man-made cellulosic fabrics, including rayon, viscose, lyocell, modal and other trademarked brands.


We will influence our fabric supply chain in order to protect the world’s remaining ancient and endangered forests and endangered species habitat.


To do this, we will:


1. 1. Assess our existing use of man-made cellulosic fabrics and eliminate sourcing from endangered species habitat and ancient and endangered forests such as the Canadian and Russian Boreal Forests; Coastal Temperate Rainforests; tropical forests and peatlands of Indonesia, the Amazon and West Africa by 2020.
2. 2. Work to eliminate sourcing from companies that are logging forests illegally , from tree plantations established after 1994 through the conversion or simplification of natural forests, from areas being logged in contravention of indigenous and local peoples’ rights, or from other controversial suppliers.
3. 3. Work with Canopy and our suppliers to support collaborative and visionary solutions that protect remaining ancient and endangered forests in the Coastal Temperate Rainforests on Vancouver Island and the Great Bear Rainforest , Canada’s Boreal Forests , and Indonesia’s Rainforests.
4. 4. Should we find that any of our fibers are being sourced from ancient and endangered forests, endangered species habitat or illegal logging, we will engage our suppliers to change practices and/or re-evaluate our relationship with them.
This commitment is aligned with, and builds on, the work of not-for-profit organization Canopy, who collaborates with brands and retailers to ensure that their supply chains are free of ancient and endangered forests as part of the CanopyStyle Initiative.


Shift to More Environmentally and Socially Beneficial Fabrics


MQ will collaborate with Canopy, innovative companies and suppliers to encourage the development of fibre sources that reduce environmental and social impacts, with a focus on agricultural residues and recycled fabrics.


In 2020, MQ will put in place a preference for purchasing man-made cellulosics with a minimum of 50% of these innovative fibre sources and develop a 2025 procurement target for these closed-loop solutions based on viscose fibre producer innovation.


Recognizing, respecting and upholding human rights and the rights of communities


MQ will request that our suppliers respect the Universal Declaration of Human Rights and acknowledge indigenous and rural communities legal, customary or user rights to their territories, land, and resources. To do so, we request that our suppliers acknowledge the right of Indigenous People and rural communities to give or withhold their Free, Prior and Informed Consent (FPIC) before new logging rights are allocated or plantations are developed. We request that our suppliers resolve complaints and conflicts, and remediate human rights violations through a transparent, accountable, and agreeable dispute resolution process.

Forest Certification for Fabrics


Where the above conditions are met (including 1-4), MQ will request that all fabric sourced from forests are from responsibly managed forests, certified to the Forest Stewardship Council (FSC) certification system, and where FSC certified plantations are part of the solution.


Support Best Processing Practices


MQ requires that our man-made cellulosic suppliers use best available environmental practices for processing, such as the ‘closed-loop’ lyocell processing.

Reduce Greenhouse Gas Footprint



Recognizing the importance of forests as carbon storehouses, as part of our ongoing leadership on climate MQ will support initiatives that advance forest conservation to reduce the loss of high carbon value forests, by encouraging suppliers to avoid harvest in these areas, and by giving preference to those that use effective strategies to actively reduce their greenhouse gas footprint.

Promote Industry Leadership


MQ looks to create a positive impact together with our suppliers, partners and customers. As implementation progresses, MQ will work with suppliers, non-governmental organizations, other stakeholders and brands that are part of the CanopyStyle initiative to support the protection of ancient and endangered forests and forward solutions to reduce demand on our forests. We will also seek opportunities to educate and inform the public on these issues and solutions through our marketing and communications.